Air Jordan History
Today, NIKE has a history of more than 30 years. Since 1972, NIKE has produced the first pair of sneakers, Bruin, and today's technology is ever-changing. NIKE has experienced ups and downs in these 33 years, and casting it is the glory of other brands.
In contrast, the history of the AIR JORDAN series does not have a long-term NIKE.
In 1985, Michael Jordan signed a high-paying contract with NIKE, a small-scale sportswear manufacturer at the time, and NIKE immediately launched the first sneaker named "Jordan" for Jordan, the first in the AIR JORDAN series. Model: NIKE AIR JORDAN I - Although this sneaker had a strange color scheme and novel technology at the time, no one had thought that this would be the beginning of a myth.
Before the advent of AIR JORDAN, all basketball shoes were white. This simple manual describes the changes in the basketball and sneaker industry since Michael Jordan entered the professional league. Since the arrival of Michael and the launch of the AIR JORDAN series, the basketball and sports footwear industry has undergone tremendous changes. AIR JORDAN introduces new models every year. Since its debut in 1985, new products launched every year have never met the ever-increasing expectations of the media, industry and consumers. The AIR JORDAN series of shoes are far ahead of other products in terms of sales volume and market demand, setting a higher benchmark for footwear design, innovation and performance in the entire sports shoe industry. At the heart of the collection is the perfect combination of individual athletes and technology: Michael Jordan, the greatest player in basketball history, and the brilliant basketball shoes of his career, highlighting his relentless pursuit of function, innovation and achievement. Today, the AIR JORDAN collection continues its long tradition of innovative design and excellence. Inspired by basketball superstars, the series continues to lead and build the future of the sports shoe industry. As Michael's legend continues to evolve, his tremendous influence on the AIR JORDAN brand will continue to grow. The AIR JORDAN collection continues its long tradition of innovative design and excellence. Inspired by basketball superstars, the series continues to lead and build the future of the sports shoe industry. As Michael's legend continues to evolve, his tremendous influence on the AIR JORDAN brand will continue to grow. The AIR JORDAN collection continues its long tradition of innovative design and excellence. Inspired by basketball superstars, the series continues to lead and build the future of the sports shoe industry. As Michael's legend continues to evolve, his tremendous influence on the AIR JORDAN brand will continue to grow.
AIR JORDAN I: The legendary brand was born between 1984 and 1985. It is both a functional shoe and a cultural symbol. This is a revolutionary product that is banned from wearing by the NBA for violating the NBA's Uniform Dress Code. Michael is doing his own thing, still wearing it on the court, and fines up to $5,000 per game. At the same time, Michael Jordan appeared in the league and international competitions, debuted in the All-Star Game, won the honor of this year's newcomers, and was called by the Boston Celtics legend Larry Bird as "the embodiment of God" ". -Michael Jordan. ”
AIR JORDAN II: The 1986-1987 season was a breakthrough year for Jordan, and his scoring record began to rise. In the All-Star Weekend game, Michael won his first dunk contest and won the first scoring title. He averaged 37.1 points per game and became the first NBA player to win 3,000 points throughout the season after Wilt Chamberlain. Along with his brilliant record is a pair of embossed leather shoes made by Italian shoemakers.
AIR JORDAN III: From 1987 to 1988, through breakthrough innovation and a perfect look, Tinker Hatfield dedicated his first sneaker to everyone. This shoe features a bare Nike Air and decorative synthetic elephant leather pleats. Another landmark design element is the introduction of the classic "flying man" logo. This season, Spike Lee played Mars Blackmont, first appeared in Nike's TV commercials, attracting many fans. Jordan is also his first NBA Most Valuable Player, the Defensive Player of the Year and another dunk contest winner. In an interview with SLAM magazine, Jordan called AJIII one of his favorite projects. At the same time, according to ESPN TV's 2005 audience vote, this shoe was named the greatest sports shoes in history.
AIR JORDAN IV: Between 1988 and 1989, the breathable mesh inner pad and super stable strap, plus an extraordinary cushioning sole, Tinker Hatfield designed a sporty, rhythmic and elegant sneaker. Michael's series of dunking actions that subverted gravity gave the sneakers a realistic meaning, plus a special tongue, making "fast" a symbol of this sneaker. Spike sang again on the function of AJIV in the film "Do The Right Thing". Recently, rapper Slick Rick said he intends to take the 2006 retro series of basketball shoes. After the launch of AJ IV, the AIR JORDAN series was truly entered into the modern cultural dictionary.
AIR JORDAN V: From 1989 to 1990, the fit of the shoelace locks was enhanced, the reflective tongue and the transparent rubber outsole increased the grip. Michael Jordan and Hatfield used these innovative elements to surpass the previous basketballs. The design of the shoes. Michael tried on the shoes in the game against Cleveland and scored 69 points in one fell swoop. He won the scoring title for the fourth time with an average of 33.6 points per game. The design of this sneaker is inspired by the "Wild Horse" fighter during the Second World War, and the shark tooth pattern of the fighter can be seen on the side of the midsole.
AIR JORDAN VI: After playing for seven years in the league in 1990-1991, Michael led the Chicago Bulls to the NBA Championship for the first time and defeated the Los Angeles Lakers led by Magic Johnson with a 4-1 brilliant record. This was the "Torch Handover" moment of the 1980s's Show Time ruling dynasty to the 1990s Jordan and the Bulls dynasty. In the meantime, he won the fifth scoring title, the second time to win the league's most valuable player, re-elected the NBA All-Star Game and won the Finals Most Valuable Player.
AIR JORDAN VII: AIR JORDAN VII with a synthetic neoprene insole from 1991 to 1992 gives the word "comfort" a new meaning. At the same time, the Bulls played the leading role in the 1991-1992 season. Michael continued to redefine the basketball game and turned the basketball court into his personal show. What is "adding a show"? "His Airness" as the annual idol brings the second championship ring to the fans, and the sixth scoring title, as a member of the American legendary basketball team "Dream Team", marching Barcelona won the Olympic gold medal.
AIR JORDAN VIII: 1992-1993 AIR JORDAN VIII is the first sneaker with anti-reverse laminated leather material, plus Velcro lacing and padded pad for improved support and stability. VIII has only three color combinations, making it the most popular shoe in the brand. Michael's performance in the finals of the 1993 finals, the highest score in the finals, scored an average of 41 points against the Suns, paving the way for his third championship title.
AIR JORDAN IX: From 1993 to 1994, it has been carefully crafted for nine years to create this minimalist classic. The shoes are designed with national logos and languages. Michael personally participated in the design and loved this sneaker, but he did not wear this shoe for the first time. The launch time of this sneaker was selected in November 1993, one month before the retirement of "Flying Man", after he won consecutive championship trophies and countless individual awards. Subsequently, Michael Jordan turned to follow his childhood dreams and began his career as a small professional baseball league. AJIX has also been redesigned to become a baseball spike.
AIR JORDAN X: From 1994 to 1995, this model was Jordan's comeback. Michael returned to the basketball court from the baseball field. This basketball shoe feels familiar for the first time. In the face of the world media, Jordan only said: "I am back." AJX is equipped with a full palm Nike Air air cushion, full grain leather upper, elastic belt lace buckle, the bottom of the sneaker recorded the 1985 to 1994 10 years Jordan The glory and special experience, and when released in different cities in the United States, contains the theme color of each city.
AIR JORDAN XI: From 1995 to 1996, this sneaker was a classic in the classics. Michael believed that it should bring a "regular image" to the stadium. This kind of insight is the inspiration for this sneaker. He wore this XI sneaker during the 1995-1996 season after the full comeback, making XI quickly the most popular of the AIR JORDAN series. Another bold innovation is that AJXI first used patent leather as a material in sports shoes, a carbon fiber elastic support plate called “secret weapon”, and a polymer coated upper that can prevent stretching or deformation. With Michael Jordan winning 72 victories and the fourth NBA title in the season. Jordan became the second player to win the title of Most Valuable Player in the regular season, All-Star Game and Finals in a single season.
AIR JORDAN XII: The first AIR JORDAN sneaker with Zoom Air technology from 1996 to 1997. This technology gives the shoe a light cushioning and quick response. Jordan wore this sneaker and scored 38 points against the Utah Jazz, including a three-pointer during the countdown, when he was ill and even had to be teammate Scott Pei after the game. Leaving the stadium with the help of Scottie Pippen.
AIR JORDAN XIII: From 1997 to 1998, super lightweight and super-responsive was the hallmark of XIII. The design was inspired by the cheetah. Of course, it also came from Michael's strong desire to win and the dexterity of the cat on the court. The XIII is equipped with a sleek Zoom Air cushion, a leopard-like "flying man" hologram that looks unique, and a carbon fiber elastic support plate that can adapt to violent movements. In the sixth game of the season's finals against the Utah Jazz, Jordan staged his most famous shooting skills. (In fact, he wore the AIR JORDAN XIV sneakers released early in the game.) The Bulls won the championship and won the championship for three consecutive years. The Chicago Bulls became the first team to win a second consecutive championship in NBA history.
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